Apple has introduced a significant software update aimed at enhancing creativity for a broader audience. The tech giant from the United States has unveiled a new platform called Creative Studio, offering MacBook and iPad users access to premium software at a more affordable monthly rate.
This service provides complete access to professional applications like Final Cut Pro for video editing, Logic Pro for music creation, and Pixelmator Pro as an alternative to Adobe’s Photoshop.
Upon its launch later this month, Apple users can avail themselves of the service for £12.99 per month or £129 annually, representing a cost-effective option considering the included software offerings.
Individually, Final Cut Pro is priced at £300 on the App Store, while Logic Pro costs consumers £200.
By transitioning to a subscription model, Apple aims to democratize access to these software tools for a wider audience.
Eddy Cue, Apple’s senior vice president of Internet Software and Services, stated, “Apple Creator Studio is a valuable resource enabling creators across various disciplines to pursue their craft and enhance their skills by providing convenient access to powerful and intuitive tools for video editing, music production, creative imaging, and visual productivity, all enhanced with advanced intelligent features to streamline workflows.”
Additionally, the Creative Studio package includes extras such as MainStage, which transforms a Mac into an instrument or voice processor, and Motion, a robust graphics tool for generating cinematic 2D and 3D effects with intelligent functionalities like Magnetic Mask for seamless isolation and tracking of elements without a green screen.
Subscribers will also benefit from enhanced features and premium content in Keynote, Pages, and Numbers apps, with Freeform for iPhone, iPad, and Mac receiving upgrades later in the year.
While Keynote, Pages, and Numbers will remain free for all users, Creative Studio subscribers will enjoy improved versions of these software applications.
Cue further added, “There has never been a more adaptable and accessible way to engage with such a powerful suite of creative apps for professionals, aspiring artists, entrepreneurs, students, and educators to unleash their creativity and pursue their artistic passions from inception to completion.”
Apple Creator Studio will be accessible on the App Store starting Wednesday, January 28, with a one-month free trial for all users. Additionally, individuals purchasing a MacBook or iPad will receive a complimentary three-month trial period.
Furthermore, Apple has announced discounted rates for university students, offering the software bundle at just £2.99 per month or £29.99 per year to support educational endeavors.