Aldi has once again secured the title of the most economical supermarket for the month, as per the recent price analysis by Which?. The comparison conducted by the consumer advocate involved pricing for a shopping list comprising 89 items in February. The average cost at Aldi stood at £161.56 for the month.
Lidl followed closely behind, with its list coming in at just £1.19 higher, totaling £162.75. Asda claimed the third spot at £181.06, with Tesco with a Clubcard slightly pricier at £181.58.
This comprehensive list included a mix of branded and own-brand items like Birds Eye Peas, Hovis bread, milk, and butter. Waitrose emerged as the priciest option for a smaller selection of items this month, averaging at £217.02, making it £55.46 more expensive than Aldi.
Which? also delved into prices for a larger list comprising 225 items, revealing Tesco as the most cost-effective choice for Clubcard members. The extensive shop at Tesco cost £580.35 for Clubcard holders, undercutting Asda by £3.97 at £584.32.
For non-Clubcard holders, the Tesco shopping bill escalated to £629.25, a £48.90 difference. The comparison excluded Aldi and Lidl due to their narrower product ranges compared to other supermarkets. Waitrose retained its position as the priciest option on average, with a larger shop totaling £650.11, marking a £69.76 variance from Tesco with a Clubcard.
The analysis factored in special offer prices and loyalty prices, excluding multi-buy deals. Reena Sewraz, Which? Retail Editor, highlighted Aldi’s lead this month, emphasizing the competition between discounters like Lidl for budget-conscious shoppers.
Sewraz also applauded Tesco’s Clubcard benefits for brand enthusiasts, calling for wider accessibility to these savings. The analysis reinforced the importance of strategic shopping to save substantial amounts over time in the current economic climate.