The annual Uswitch awards ceremony recently took place in London’s Canary Wharf, unveiling unexpected winners. A panel of esteemed judges, including Mirror Online’s Technology Editor and the public, determined the recipients. Surprisingly, smaller, value-focused mobile networks dominated the 2026 Uswitch awards, surpassing industry giants.
VOXI, Tesco Mobile, Lebara, and giffgaff stood out, clinching accolades such as Mobile Network of the Year, Best Mobile Network for Customer Service, and Best Mobile Network for Roaming. In the broadband category, EE emerged as the top choice, securing the National Broadband Provider of the Year award.
Other broadband victors included YouFibre, Plusnet, Vodafone, and Virgin Media. According to Ernest Doku, a telecoms expert at Uswitch, consumers in 2026 prioritize the best return on investment over the lowest price when choosing services.
The Uswitch Telecoms Awards spotlight providers offering exceptional value and service to customers seeking the best deals. Whether prioritizing affordability or reliability, numerous providers cater to diverse needs in the evolving telecommunications landscape.
Among the winners are:
BEST BROADBAND
– National Broadband Provider of the Year: EE
– Regional Broadband Provider of the Year: YouFibre
– Best Broadband Provider for Customer Service: Plusnet
– Best Value for Money Broadband Provider: Vodafone
– Most Reliable Broadband Provider: Virgin
– Most Popular Broadband Provider: Vodafone
BEST MOBILE
– Mobile Network of the Year: VOXI
– Best Mobile Network for Customer Service: Tesco
– Best Mobile Network for Data: VOXI
– Best Mobile Network for Roaming: Lebara
– Best Mobile Handset Contract Network: giffgaff
– Best Mobile Network for Perks: Three
– Fastest Mobile Network Overall: EE
The Uswitch awards reflect the evolving consumer preferences and the competitive landscape of the telecommunications industry.