Individuals preparing to take advantage of the upcoming Prime Day sales should adhere to specific guidelines to avoid falling victim to cybercriminals. Scammers are actively seeking opportunities to exploit major shopping events by deploying fake offers, phishing emails, and counterfeit websites to deceive individuals into disclosing personal information or financial details. Security experts caution that Prime Day offers an ideal environment for scammers due to the high-pressure shopping atmosphere it creates.
Check Point’s security team revealed that a significant number of new Amazon-related web domains, totaling 6,843, were registered globally between December 2025 and the previous month. Notably, April witnessed a substantial spike, with 1,446 new domains established within that single month.
The timing in April raises concerns as attackers can use this timeframe to “age” malicious domains, giving them a more authentic appearance and aiding them in evading detection leading up to Prime Day.
Despite the majority being safe, Check Point’s analysis found that approximately one out of every 11 newly created Amazon-themed domains was either identified as malicious or flagged as suspicious.
“Prime Day scams are successful because they closely mimic regular shopping behavior, featuring familiar branding, convincing checkout pages, delivery notifications, and last-minute urgency,” mentioned Check Point.
The security firm emphasized, “The best approach is not only to identify suspicious messages but also to slow down the purchasing process enough to validate its legitimacy before proceeding with clicking, logging in, or making a payment.”
So, how can consumers partake in Prime Day without falling prey to scams?
For those planning to shop during Prime Day, there are several straightforward measures to prevent becoming a fraud victim.
Firstly, it is essential to meticulously scrutinize the website address of any site visited before entering any personal information. Scammers frequently create counterfeit pages that closely resemble Amazon’s official site.
“Numerous fraudulent domains closely imitate Amazon’s authentic URL. Watch out for additional characters, brand names with hyphens, or unusual endings like .top or .online,” cautioned Check Point.
Additionally, consumers should refrain from clicking on links provided via emails, text messages, or social media posts. Instead, it is recommended to directly access Amazon by manually typing in the website address.
Other red flags include deals that seem unbelievably cheap, messages asserting owed refunds, or notifications stating an offer is on the brink of expiration. These tactics are commonly employed to induce urgency and prompt impulsive decisions.
Furthermore, fake alerts about Prime accounts facing suspension are another prevalent scam tactic. If individuals receive a message claiming their account is at risk of closure unless immediate action is taken, it is advisable to verify the information directly through Amazon’s official site.
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