Manchester Evening News lifestyle editor Dianne Bourne recently revisited her TooGoodToGo app, a platform offering discounted end-of-day treats from various cafes, restaurants, and supermarkets. Intrigued by the opportunity to snag a bag from Gail’s Bakery, an upscale London brand now present in the north-west region, Dianne discovered a new feature called “Dynamic pricing” on the app.
Dynamic pricing, previously unknown to Dianne, has left many users puzzled as it resembles the ticket pricing strategy used by Ticketmaster. This pricing model allows popular brands like Gail’s to adjust prices based on demand, potentially resulting in higher costs initially that may decrease closer to the sale deadline if unsold.
Despite the initial surprise at the dynamic pricing, Dianne managed to secure a Gail’s Bag for £7.49, advertised to contain goods worth £15. On collection day, she eagerly awaited her bag, which turned out to exceed her expectations. The bag included a waste-less sourdough loaf, a coveted cinnamon bun, chocolate-filled almond croissants, a pain au chocolat, and a sour cherry and chocolate scone, totaling to a retail value of £19.65.
Impressed by the quality and freshness of the items received, Dianne found the purchase under the dynamic pricing scheme to be excellent value for money. This experience exemplified the dual purpose of Too Good to Go – reducing food waste while offering customers the chance to enjoy premium goods at discounted prices.