Newfoundland and Labrador tourism advertisements have taken on a Hollywood appeal. The traditional serene and sun-drenched campaign of the province is now featuring some A-list celebrity influence. Josh Hartnett, known for his role in the upcoming Netflix series “Below,” proudly showcased a billboard in New York City’s Times Square promoting tourism to Newfoundland and Labrador. The billboard humorously reads, “Visit Newfoundland and Labrador. All our fishermen look like this. Don’t yours?” depicting Hartnett as a fisherman in the show where he battles an unknown sea creature.
The advertisement, displaying the official N.L. tourism logo, is placed alongside Netflix billboards promoting the series. Although initially unclear whether the province funded the campaign, a tourism department spokesperson later confirmed that they did not pay for it but approved the use of their logo on assets promoting the Netflix show.
Real fishermen in the area were also approached to gauge their reactions to the ad. Keith Boland, a fisherman who catches snow crab and cod, humorously remarked that the local fishermen are indeed an attractive bunch who seem to age well, possibly due to the weather or hard work. Another fisherman, Uriah Alcock, jokingly pointed out that not all fishermen may match Josh Hartnett’s good looks, with some being a bit more out of shape. However, Leon Abbott emphasized that beauty is subjective and varies from person to person.
Josh Hartnett has expressed his affection for Newfoundland and Labrador, describing his filming experience in the province as the warmest reception he has ever received in his film career. He praised the open and hospitable nature of the locals during a special screening event in St. John’s. Hartnett’s positive experience in the province has inspired him to share his love and insights with Hollywood.
During a recent appearance on “The Tonight Show Starring Jimmy Fallon,” Hartnett shared his memorable encounter with whales in Newfoundland and taught Fallon how to sing a traditional Newfoundland song. Despite Hartnett’s Minnesota roots, he playfully critiqued Fallon’s rendition for being “a little bit too Irish.”
Overall, the Newfoundland and Labrador tourism campaign featuring Josh Hartnett has garnered attention and sparked discussions among both locals and visitors, showcasing the unique charm and beauty of the province.