Aldi has implemented price reductions on numerous items throughout January. The discounted products span across various categories such as fresh and frozen foods, pantry staples, household necessities, and personal care items.
For instance, red lentils are now priced at 99p, down from £1.39, while porridge sachets are marked at 79p, reduced from 99p. Additionally, organic steel cut oats are now available for £1.99, discounted from £2.19.
Among the reduced prices are beef and pork Bolognese mince at £4.49, down from £4.79, pork and gammon joints at £3.49, reduced from £3.99, and Specially Selected British cheese at £2.29, a decrease from £2.59.
Other notable discounts include sweetcorn at 55p, down from 59p, and a pack of six large free-range eggs priced at £1.75, reduced from £1.79. Customers can also enjoy savings of 50p on selected items like beef flank steak, now priced at £6.99 instead of £7.49, and vegetable pieces and meatballs at £1.49, down from £1.99.
The price cuts implemented in January represent an investment exceeding £22 million to lower prices, as confirmed by Julie Ashfield, Chief Commercial Officer at Aldi UK. Ashfield emphasized Aldi’s commitment to consistently reviewing prices to provide customers with the best possible value without compromising on quality.
Additionally, Aldi has disclosed plans to open 40 new stores in the UK this year, investing £370 million in locations such as Southam in Warwickshire, Hastings in East Sussex, and Amersham in Buckinghamshire. This initiative is part of a broader £1.6 billion two-year investment scheme aimed at achieving Aldi’s long-term goal of operating 1,500 stores in the UK.
In 2025, Aldi was recognized as the most affordable supermarket by Which? consumer rights magazine, holding the title for ten out of 12 months, with Lidl claiming the top spot twice in July and October. The average monthly price difference between Aldi and Lidl throughout the year was just 77p.
Aldi maintained its position as the cheapest supermarket in December, with a list of 68 items costing £123.60 on average. In comparison, Lidl was a close second, with an average cost of £123.70 for both Lidl Plus members and non-members. The average cost for the same set of items at Asda was £134.89, while Tesco Clubcard members paid £135.84 or £139.12 without a Clubcard.