B&M customers have expressed that certain newly introduced shower gels at the store could deter them from splurging on pricier well-known brands. Shelves at the discount retailer were observed to be filled with skincare items that seemed to draw inspiration from Lush and a few of its popular fragrances, but at a significantly lower cost.
One of the featured products, the Sweet Dreams shower gel by B&M, is described as containing “clean citrus, calming herbs, and snuggly vanilla-woody warmth,” designed to help relax the senses and signal a time to unwind. Priced at £2.99, shoppers likened this product to Lush’s Sleepy range, typically starting at £6.50 in Lush stores.
B&M bargain seekers also quickly drew parallels between the Frosted Fairy shower gel and Lush’s beloved Snow Fairy line, which is usually a Christmas favorite. The B&M version is described as a blend of bubblegum, nostalgic, and frosted pear-peach delight, wrapped in vanilla sweetness.
Both the Sweet Dreams and Frosted Fairy shower gels come in 500ml bottles priced at £2.99, offering a more affordable option compared to Lush’s range, which begins at £7.50 online. Additionally, shoppers noticed that the same scents were also available in body butter and body sprays, each priced at £3.49.
Positive feedback flooded in when shopper Rachael (@lifewithrachaelg) showcased the new products on TikTok, describing them as fantastic body products available at B&M. She specifically noted that the pink shower gel smells just like Snow Fairy but at a fraction of the cost.
Commenters on the platform expressed excitement about trying the products, with some mentioning the cost-saving benefit compared to Lush. While a few shoppers were hesitant due to the similarities in appearance and scent to Lush products, others appreciated the affordability and pleasant fragrances B&M offered.
For those interested in exploring similar scents, Aldi’s Sweet Angel shower gel is recommended, available in stores and often found alongside other toiletries. Alternatively, Primark’s Frost Angel collection, starting at £3.50, provides another option for shoppers seeking affordable alternatives. This trend of budget-friendly products inspired by Lush is not new, as seen with Lidl’s previous release of £1.99 shower gels mimicking non-seasonal scents from the brand, offering substantial discounts compared to Lush’s offerings.