Sainsbury’s has faced backlash for raising the minimum spend required for its regular home delivery service. Currently set at £40 for delivery pass holders, this threshold will increase to £50 starting April 7. Customers falling below the £50 mark will now incur a fee of £7.50, up from the previous £7 charge.
For subscribers, Sainsbury’s offers an anytime delivery pass at £7.50 per month, £43 for six months, or £80 for 12 months. Alternatively, a midweek pass is available for £4 per month or £40 for the year.
Customers without a delivery pass who exceed the £50 threshold will still face a delivery fee ranging from £1 to £5.50, depending on the delivery time slot chosen.
The announcement of the minimum spend hike has triggered dissatisfaction among shoppers, with some expressing frustration on social media. In response to the concerns raised, a Sainsbury’s spokesperson emphasized the need for the adjustment, citing increased operational costs as the reason behind the change.
The supermarket assured customers that the majority already meet the new spending threshold for free delivery. They highlighted their commitment to keeping online shopping convenient and affordable, offering services like the Delivery Pass and Click & Collect to help mitigate costs for customers.